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The Art of Selling Books:
A Sales Strategy for Authors

Ben has sold books at numerous events over a six-year period, from small festivals to huge conventions, including Dragoncon. He distilled this experience into a complete sales strategy you can use to level up your in-person sales game. Inside this book, you will learn how to handle all aspects of in-person sales, including:

  • Finding events that will be profitable

  • Setting up a display that works

  • Interacting with customers

  • Paneling

  • Equipment and supplies

  • And More

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